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CASE STUDY

Jen McGinlay Copywriter

Jen McGinlay is a well-travelled and experienced copywriter, with an impressive list of clients

WEBSITE REDESIGN

Project brief

After using an out-of-the-box website theme for a number of years, Jen McGinlay decided it was time to have a custom website designed that would more effectively convey her high level of professionalism and experience.

Jen also wanted the new website to impart upon visitors her approachability, fun personality and copywriting style.

Implementation

Capitalising on Jen’s list of happy clients, the new design placed heavy emphasis on customer testimonials and feedback via a dedicated  Testimonials and Portfolio page.

Scattered lettering was graphically implemented into portions of the design as a fun visual way of conveying the writing component of the service she offers.

Home page before/after

About page

Testimonials page

Portfolio page

Client feedback

“Thank you, I love it. Thanks so much for the changes. Also thanks for the reviews and testimonials. Woo hoo. It looks brilliant!”

Jen McGinlay
Owner of Jen McGinlay Copywriting

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