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CASE STUDY

Above & Beyond Group

Above & Beyond Group is a collective of leadership and performance coaches who share a a common purpose of creating engaging and supportive workplaces

WEBSITE REDESIGN

Project brief

Above & Beyond Group wanted to combine their website with their other organisation, 3D Recruit. Each had their own website, but it was decided that consolidating both under one website would be beneficial from a user and content management point of view.

Even though both organisations would be represented under the one website, it was requested that the individual branding aspects of both be retained.

Implementation

The existing Above & Beyond website received a fresh new design and the 3D Recruit content was incorporated.

A redirect was then put in place to direct visitors of the 3D Recruit website to the consolidated Above & Beyond website.

In order to let these visitors know that they were visiting the right place, a new logo combining both brands was utilised.

When visiting sections of the site that related to one particular organisation, a custom header, footer and colour scheme was implemented to convey the differentiation.

Above & Beyond related sections use a magenta palette, while the 3D Recruit areas incorporate a turquoise palette.

Home page before/after

Above & Beyond section

3D Recruit section

JobAdder integration

Client feedback

“Thanks for your quick work – it’s looking grand! Really liking the look of the home page now with those logo and image changes.”

Laura Sutherland
Director & Founder of Above & Beyond Group and 3D Recruit

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