Boulevard Fine Jewellery

Based in Northam, Boulevard Fine Jewellery offer a hand-crafted custom jewellery design experience


Project brief

Boulevard Fine Jewellery were unhappy with the limitations of their existing website’s content management system, as it didn’t provide them the flexibility or ease to edit their content.

In addition, their ecommerce store did not support product variations, meaning that different sizes of the same ring had to be listed as an individual product. This led to a cluttered and non-user friendly online shopping experience.

As well as the online store, Boulevard Fine Jewellery utilised a point of sale (POS) system that they wanted integrated with the online store.


A new website was created, using a content management system that allowed Boulevard Fine Jewellery to easily make changes to page content and layout.

Their existing ecommerce platform was also replaced, now allowing them to group ring sizes of the same ring under one product, with a dropdown selector allowing customers to select ring size.

We also provided assistance in the integration process, which allowed them to import/export products from their in-store sales system, as well as synchronise stock management of online orders.

Home page before/after

Online shop page

Product category page

Product page

Client feedback

“Thank you for all the crazy hours and huge effort you both have gone to to get this site where it is, you both have done a mammoth effort.”

Linley Dreghorn
Store Manager at Boulevard Fine Jewellery

“The new design looks great!”

Vanessa Geraghty
Marketing & Communications Manager at Boulevard Fine Jewellery

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